We use high quality EXTRA VIRGIN oil that comes from the first "pressing" of the olive is extracted without using heat (a cold press) or chemicals. The less the olive oil is handled, the closer to its natural state, the better the oil. Olive oil in personal care is nothing new. In fact, it's an ancient beauty secret. Discovered over 5000 years ago, olive oil quickly became an essential component of skin and hair care. It promotes a smooth, radiant complexion, maintains elasticity of the skin, nourishes, softens and protects dry skin, condition and adds shine to hair.