I was visiting Toronto for the Toronto International Film Festival from the US, and had forgotten my toothpaste. Naturally, all I could find in the drugstores near my condo, natural or not, was mint, mint, and more mint. I like mint, but not in toothpastes. Later that day, my husband and I were in a Marshalls Store, and he came walking up with a box of Green Beaver's Cinnamon Toothpaste, rather proud of his discovery. I was thrilled! When we got back to the condo, I couldn't wait to try it. This is the best toothpaste ever!!! I love cinnamon and have tried one from another brand, but it irritated my gums. I used this toothpaste again and again throughout our visit, and the cinnamon didn't burn my gums, tasted great and kept my breath delightfully fresh. I have read complaints that the paste falls off of the brush when wetting it. The solution is simple: either wet the brush before putting toothpaste on it, or, if you must wet the paste, only do so with a light trickle of water. This paste isn't going to give you the mouth full of suds typical pastes give you, but that's okay. You will have squeaky clean teeth without all the harmful substances. Try this wonderful product!